When I was a child in the 90’s, I remember great joy when the Toys’R’Us ad came on TV. That oh so familiar “There’s a magical place, we’re on our way there, with toys in their millions…” letting me know they were about to show me lots of things I could save up for, ask […]Read More Toys’R’Us, the Poster Child for Complacency in Retail?
Just to be clear, I’m referring to the less common meaning of Unicorn in my household, a start-up company valued at more than a billion dollars. For other dads out there, you will know that My Little Pony consists of a number of different ponies and unicorns. The number in my case seems to increase […]Read More The Gig Economy: Creating more Unicorns than My Little Pony?
Fine-tuning your approach to creating content for a foreign market is a significant task and will likely entail a considerable outlay of time and money. Regardless of the rationale and justification for operating in multiple locales, most of the time the end goal is to grow the customer base, and ultimately profits. In order to […]Read More Don’t #facepalm when launching in local markets!
Digital Minds, 12 Things Every Business Needs To Know About Digital Marketing, describes the “Digital Royal Family” as having four pillars; There is the darling princess, “Social”; the tearaway prince, “Mobile”; the queen, “Digital Advertising”; and finally, there is the king of the internet realm, “Content”. You may know the famous line “the King is […]Read More If content is King, then use translation to build a global empire of which it can rule